Here's a fellow blogger who does a nice job talking about the value of real estate blogs, why we blog, and some (seemingly obvious dos and don'ts. In particular, he focuses on why a blog is not a good place to advertise a listing.
Here's a quote:
However, the real kicker is that while there are some great ways to display a home listing on the internet, a blog entry is not one of them. Compared with the stuff you can do with a simple website creation tool like Microsoft Frontpage, let alone more advanced website creation tools, a blog post is down-right ugly. Blog posts are really geared toward text and they simply have limited graphic capabilities (while my blog software is top-notch, I have to dive into HTML code just to change the color or size of the font within the post!)
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The ideas and strategies described in this blog are the opinion of the writer and subject to business, economic, and competitive uncertainties. We strongly recommend conducting rigorous due diligence and obtaining professional advice before buying or selling real estate.