Blogs and Marketing

by Osman Parvez

Here's a fellow blogger who does a nice job talking about the value of real estate blogs, why we blog, and some (seemingly obvious dos and don'ts. In particular, he focuses on why a blog is not a good place to advertise a listing.

Here's a quote:

However, the real kicker is that while there are some great ways to display a home listing on the internet, a blog entry is not one of them. Compared with the stuff you can do with a simple website creation tool like Microsoft Frontpage, let alone more advanced website creation tools, a blog post is down-right ugly. Blog posts are really geared toward text and they simply have limited graphic capabilities (while my blog software is top-notch, I have to dive into HTML code just to change the color or size of the font within the post!)

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